Privacy Policy

Information we collect

The calculators and tools on this site work fully client-side. Any values you enter — budgets, impressions, clicks, and so on — are processed in your browser and stored only in your browser's own session storage so the tools can remember them as you move between pages. These values are never sent to us or to any server, and they are cleared when you close the tab.

We do not ask you to sign up, and we do not collect your name, email address or other personal details — unless you choose to email us directly (see Contact below).

Cookies and advertising

This site is free and supported by advertising. We use Google AdSense to display ads. Google and its third-party vendors use cookies to serve ads and, where permitted, to personalise them based on your prior visits to this and other websites, and to measure ad performance.

• You can opt out of personalised advertising by visiting Google Ads Settings.
• You can opt out of third-party vendor cookies for personalised advertising at aboutads.info.
• For more on how Google uses data from sites that use its services, see Google's policy.

If you are in the European Economic Area, the United Kingdom or another region that requires it, we will ask for your consent before serving personalised ads or setting non-essential cookies.

Your rights (EEA, UK and Switzerland)

If you are in the European Economic Area, the United Kingdom or Switzerland, data protection law — including the GDPR and the UK GDPR — gives you rights over personal data held about you. You can request access to it, ask us to correct or delete it, ask us to restrict how it is used, object to it being used for direct marketing or profiling, and ask for a copy in a portable format.

In practice we hold very little: as described above, the tools run in your browser and the numbers you enter never reach us. The personal data involved in running this site is handled mainly by our advertising partner, so requests about advertising data are usually best directed to Google, which acts as an independent controller for the ads it serves.

You can change or withdraw your consent at any time. Where the consent banner applies, reopen it from the privacy or consent link shown with the ads and update your choices — withdrawing consent is as easy as giving it, and it does not affect the lawfulness of anything done before you withdrew.

To exercise any of these rights, email adculator@gmail.com. You also have the right to complain to your local data protection authority.

External links

Our benchmark pages cite and link to third-party sources. We are not responsible for the privacy practices or content of those external sites; their own policies apply when you visit them.

Children

This site is intended for advertisers, marketers and business owners. It is not directed at children, and we do not knowingly collect information from anyone under the age of 13.

Changes to this policy

We may update this policy as the site evolves — for example, if we add analytics or change advertising partners. Material changes will be reflected in the "last updated" date above.

Contact

Questions about this policy? Email us at adculator@gmail.com, or see the contact page.