Privacy Policy

Information we collect

The calculators and tools on this site work fully client-side. Any values you enter — budgets, impressions, clicks, and so on — are processed in your browser and stored only in your browser's own session storage so the tools can remember them as you move between pages. These values are never sent to us or to any server, and they are cleared when you close the tab.

We do not ask you to sign up, and we do not collect your name, email address or other personal details — unless you choose to email us directly (see Contact below).

Cookies and advertising

This site is free and supported by advertising. We use Google AdSense to display ads. Google and its third-party vendors use cookies to serve ads and, where permitted, to personalise them based on your prior visits to this and other websites, and to measure ad performance.

• You can opt out of personalised advertising by visitingGoogle Ads Settings.
• You can opt out of third-party vendor cookies for personalised advertising ataboutads.info.
• For more on how Google uses data from sites that use its services, seeGoogle's policy.

If you are in the European Economic Area, the United Kingdom or another region that requires it, we will ask for your consent before serving personalised ads or setting non-essential cookies.

External links

Our benchmark pages cite and link to third-party sources. We are not responsible for the privacy practices or content of those external sites; their own policies apply when you visit them.

Children

This site is intended for advertisers, marketers and business owners. It is not directed at children, and we do not knowingly collect information from anyone under the age of 13.

Changes to this policy

We may update this policy as the site evolves — for example, if we add analytics or change advertising partners. Material changes will be reflected in the "last updated" date above.

Contact

Questions about this policy? Email us at[email protected], or see thecontact page.