Terms & Conditions
Last updated: July 2026
These terms govern your use of AdCulator (the "site"). By accessing or using the site, you agree to these terms. If you do not agree, please do not use the site.
Use of the site
AdCulator provides free calculators, forecasting tools and advertising benchmarks for informational and educational purposes. You may use the tools for your own personal or business planning. You agree not to misuse the site — for example, by attempting to disrupt it, scrape it at scale, or republish its content as your own.
No professional advice
The outputs of our calculators and the figures in our benchmarks are estimates, not guarantees, and do not constitute financial, marketing, legal or professional advice. Advertising results depend on many factors we cannot see — your audience, creative, offer, seasonality and competition. Always validate against your own account data and use your own judgement before making decisions or spending money.
No warranties
The site is provided "as is" and "as available", without warranties of any kind, whether express or implied. While we work to keep formulas correct and benchmark data accurate and clearly sourced, we do not warrant that the site will be error-free, uninterrupted, or that any figure is complete or current.
Limitation of liability
To the fullest extent permitted by law, AdCulator and its operators will not be liable for any loss or damage — including lost profits, lost ad spend, or business losses — arising from your use of, or reliance on, the site or its tools.
Intellectual property
The content, design and tools on this site are owned by AdCulator or its licensors and are protected by applicable laws. You may reference and link to our pages, but you may not copy, reproduce or republish substantial portions of the content without permission. Third-party benchmark figures remain the property of their respective sources, which we cite on the relevant pages.
Third-party links and advertising
The site links to third-party websites (such as benchmark sources) and displays third-party advertising. We are not responsible for the content, products or practices of those third parties. For how advertising and cookies are handled, see ourprivacy policy.
Changes to these terms
We may update these terms from time to time as the site evolves. Continued use of the site after changes take effect means you accept the updated terms. Material changes will be reflected in the "last updated" date above.
Governing law
These terms are governed by and construed in accordance with the laws of India, and any disputes arising from your use of the site will be subject to the jurisdiction of the courts of India.
Contact
Questions about these terms? Email us at[email protected].